I taste the winds of change

Yesterday I was thinking about PBR. It has long been my cheap beer of choice…the one that I’d get for soccer outings and bbq’s, or for when I was planning a long evening of drinking beer. You may notice one of my soccer teams is PBR FC. PBR brought us together, to a level that soccer alone wasn’t able. But I was thinking, and sensing, and thirsty. My sense told me change. In the last few years, PBR has grown hugely popular at dive bars, and is available at many nicer establishments here in Portland. Change. Too popular? Perhaps a lashback at the bike messenger culture which has co-opted the PBR can as their idol, its logo as their fashion. But after years of adhering to Pabst, I’m sensing the change. Olympia is the up-and-comer. With the nifty bottles and refreshing taste, we don’t mind missing that extra fl. oz. Drink up. Just remember, you heard it here first. Oh, and here’s an interesting article in the NYT that sorta talks about PBR’s

odd popularity. It was pretty ironic for Jim to send me the link as I was thinking about this post. cheers.